GENERAL INFORMATION

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Dativa.com is a media hub, specializing in retargeting services and programmatic media, and it is part of the RMAds Group.

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Dativa.com is committed to protecting your privacy and we understand you want to keep your information private, safe and discrete. This Privacy Policy describes our policies and procedures on the collection, storage and usage of your information.

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Retargeting and smart ad services involve displaying personalized advertisements that align with the interests of potential consumers, aiming to enhance the user experience. To deliver these services, Dativa.com employs an artificial intelligence algorithm that identifies consumer interests based on their browsing behavior and consumption patterns. The data used for this purpose does not include personally identifiable information.

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Advertisers using Dativa.com can provide targeted media to consumers based on this behavioral data. Ads are displayed on various platforms, including websites, blogs, social networks and partner websites (Publishers).

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Dativa.com's does not collect or use any personally identifiable data that allows us to identify you directly. Our algorithm assigns an anonymized identifier to users, tracking behavior patterns, like how an end user browses websites, as well as their preferences etc, without collecting personal information such as names, genders, email addresses, physical addresses, document numbers etc.

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All data related to the user is processed solely by Dativa.com, without the involvement of third parties, and emphasizes the anonymization of any personally identifiable information. The company is committed to transparency, ensuring that its practices are clear and accessible to customers, partners, and visitors.

 

CONSENT TO USE INFORMATION

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By accessing or using websites, mobile apps, or other platforms with our technology, or by providing information to us, you agree to the terms of this Privacy Policy. This agreement is legally binding and may be updated periodically. Your continued use of our services constitutes consent to the collection and use of information as outlined in this Policy. Please review it regularly to stay informed about any changes.

 

WHAT  DATA DO WE COLLECT FROM USERS?

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Dativa.com collects only non-personal information, such as:

• Referring website

• Browser type and language

• Websites visited before or after visiting a partner or advertiser's site

• URLs and platform types

• Time spent on each page of the partner or advertiser site

• Last page visited before leaving the partner's site

• Product or service identifiers (IDs) of items viewed

• Product or service IDs, total transaction value, and transaction ID for transactions made

Dativa.com does not collect personally identifiable information while users browse Publisher or Advertiser websites. Personal data is only collected with user consent, except where otherwise specified in this Privacy Policy or required by law.

 

WHY DO WE COLLECT THIS DATA?

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The data collected is used to display relevant ads to users who have shown interest in a partner’s website. This helps improve conversion rates for advertisers and enhances your experience by providing offers, promotions, and information of your potential interest. It is also used for research, analysis, and to meet legal obligations.

 

HOW LONG AND WHERE ARE THESE DATA KEPT AT DATIVA.COM?

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All collected data is stored for 180 days on fully encrypted servers hosted by Cloudflare Inc. and Contabo GmbH. Dativa.com does not use physical servers. Server access is secured by encryption and passwords, and only the company's CTO can access the data.

 

DO WE SHARE THE DATA WE COLLECT?

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We do not share your data with third parties unless required by law, to protect the rights or safety of Dativa.com, our customers, or others, or as outlined in this policy.

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COOKIES AND TRACKING TECHNOLOGIES
 

Dativa.com uses cookies and similar technologies to address, to assign an identifier, store browsing data, remember your preferences for future visits and compile aggregate data about site traffic and site interactions to offer better experiences and tools in the future.

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Cookies are small text files used to identify your computer on a network. They store data created by the server, labeled with a unique ID. When exchanged with the server, cookies allow the server to recognize you and deliver personalized information.

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Due to international laws, such as the EU’s General Data Protection Regulation (GDPR), Brazil’s General Personal Data Protection Law (LGPD) and certain state laws, like the California Consumer Privacy Act (CCPA), many websites are now required to ask for permission to use certain cookies with your browser and provide you with information on how their cookies will be used if you accept.

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You can disable cookies, but doing so may limit access to certain services on the website and result in a less personalized, reduced-quality experience.

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CAN YOU OPT OUT OF ADVERTISING FROM DATIVA?

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Yes, you can opt out! If you prefer not to see targeted ads from Dativa.com, simply email us at contact@dativa.com, and we will disable the service for you and prevent cookies from directing ads based on your browsing information.

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