FORMATS

Discover TP Digital's complementary formats and services to enhance the results of your Programmatic Media campaigns:

Present on portals, Native Ad was created with the aim of being an advertisement with a real-life look.
content, capable of attracting the target's attention without giving the impression of intrusive advertising.

Buy by: CPC and CPMAdvertise by: Display or Video

Channels where you can advertise in the format: Websites.

Main benefits:

Ads with more relevant content
Benefit the user experience
Greater chance of user engagement
Drive more traffic and engagement with native ads.
Channels where you can advertise in the format: Websites.

Display ads consist of visual banners that can be displayed on a variety of websites and apps. They are effective formats for improving your brand visibility and attracting visitors to your website or app.

Buy by: CPM
Advertise: Display

Assertive and targeted delivery.
Featured on major websites and portals.
95% of websites are associated with the Display Network in Brazil.
High reach and scale.
High targeting power.
Infinite possibilities for combining format, audience and strategies.

Channels where you can advertise in display format: websites, UOL, GAMA, Spotify, Youtube, Zanzar, Tinder, Twitch.

Ideal format for attracting and engaging potential customers with video ads on the world's largest content search engine.

Buy for: CPM or CPVAdvertise: Videos

Video Possibilities:

Bumper: Videos up to 6 seconds. Pre/During or post video. Non-skippable.
Non-Skippable Ads: Videos up to 15 seconds. Pre/During or post video. Non-skippable.
True View In-Stream: Pre/During or Post video. Videos up to 30 seconds are recommended. Skippable.
In Feed Ads: Promote your content in discovery locations.
Ad Sequence: Impact users with sequential videos. Tell a story.

Impact your target audience inside and outside the home, through screens and other devices that allow you to connect your brand with your audience in outdoor locations.

Buy by: CPMI (Cost per thousand impacts)Advertise: Video

ADSPLAY Differentials:

Real-time campaign optimization
Interaction and engagement through touch screens or using QR codes
Valuable data extracted through audience x ad interaction
Flexibility due to the customization of screens according to day, location, audience profile, all in accordance with the objective and context of the campaign
Dynamism, using resources such as sound, video, animation and augmented reality, items that attract the public's attention and highlight the campaign's message

Possible places to advertise with DOOH:

Bus stops;
Supermarkets;
Airports;
Shopping centers;
Lottery houses;
Gyms;
Laboratories;

Clinics;
Bus terminals, bus stops and subway;
Large avenues;
Residential and commercial buildings.

Connect TV and programmatic media are two interconnected concepts that are transforming the digital advertising and entertainment landscape.

Buy by: CPMAdvertise: Display Video

Main benefits:

Expanding the campaign's reach beyond the broadcast TV consumer
Possibility to measure and pay for videos watched in full or just viewed
Real-time audience impact when the user chooses to be on the platform
Highest interaction rate
Personalization
One of the most economical formats to impact the user on TV and in a premium way
Available hearings

This category of ads goes beyond the conventional, using visual and interactive elements to create lasting and emotional impressions. In essence, they are advertising pieces designed to break the monotony and generate experiences.

Buy by: CPM or CPV Advertise: Video or Display

Main benefits:

Contextual targeting increases ad relevance
Interactive formats that capture attention
Viewability 80%+
100% customizable
Higher interaction rates.
Channels where you can advertise in high-impact format: large web and mobile portals and premium inventory in apps