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THE MOST EFFECTIVE COMMUNICATION IN
ECONOMY AND SEGMENTATION
Consider the time a marketing and media specialist would spend negotiating each campaign across virtually every online channel. It seems like an impossible task, doesn’t it? Fortunately, the evolution of technology has resulted in the creation of Programmatic Media, making this process obsolete. Despite the complexity of its environment, its purpose is to simplify.
VALUE
TRADITIONAL
The traditional pricing model creates the risk of overpaying for ads due to pre-determined negotiation.
PROGRAMMATIC
The Real-Time Auction means that the cost is negotiated and fixed according to demand.
EFFECTIVENESS
TRADITIONAL
Traditional media buying is slower and more inflexible, requiring more human labor and prone to errors.
PROGRAMMATIC
Programmatic automates the process, resulting in reduced costs and higher ROI (return on investment).
WHAT IS IT?
TRADITIONAL
Traditional media is a form of mass communication that predates the internet.
PROGRAMMATIC
Programmatic media uses algorithms to collect and evaluate data.
TRANSPARENCY
TRADITIONAL
There are limitations in segmentation, the process is less transparent and it is more difficult to know where the money was invested.
PROGRAMMATIC
Allows access to specific audiences. The process is transparent and shows where the money is being invested.
OPTIMIZATION
TRADITIONAL
Campaign optimization usually happens after they are over.
PROGRAMMATIC
Continuous optimization in real time, and targeting settings can be adjusted at any time during the campaign.
PROCESS
TRADITIONAL
Traditional media purchasing by marketers is a manual process that generates high costs.
PROGRAMMATIC
Through programmatic, algorithms decide who will see ads, based on data to attract potential customers.
TRADITIONAL DIGITAL MEDIAXPROGRAMMATIC MEDIA
ECOSYSTEM PLATFORMS
OF PROGRAMMATIC MEDIA
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WE TRUST DATA
A media plan for programmatic media outlines the target audience, the channels to be used, the message, and the time frame.
At DATIVA.COM the goal is to send the right message to the right audience, at the right time, within budget, and generate effective and reliable engagement for your business.
