Management Team

We are jointly headquartered in San Francisco and London

Michael Collette


Michael is an innovator in media technologies. Prior to joining Dativa, he was CEO of Cognitive Networks, where he pioneered the generation and implementation of Smart TV viewing data. Following the sale of Cognitive to VIZIO in 2015, he served as GM of Inscape. Michael was previously CEO of Ucentric Systems, where he drove adoption of whole home DVR in the PayTV market.

When not running startups, Michael has led his own consulting practice, with a focus on enterprise strategy, product strategy, US market entry for foreign firms, fundraising for startups and acquisitions for large firms. Past clients include Google, Samsung, Motorola, Cisco, Sony, and emerging companies such as Canoe Ventures, Gotuit Media (sold to TiVo), Extend Media (Sold to Cisco), and This Technology (sold to Comcast).

Tom Weiss

CTO and Chief Data Scientist

Tom is an international innovator on TV big data analytics and leads Dativa's technology and data science teams.

He has developed many of the algorithms for the use of Smart TV data in comparison with traditional TV data sets, and formerly founded Genius Digital to provide consumer analytics and insight to MPVDs across Asia and North America. Before that, he developed the TV Genius content discovery platform which was deployed across Europe before being acquired by Red Bee Media (now Ericsson).

He has a degree in Physics from Oxford University and lives in the UK with his wife, four children, seven guitars and a double bass.

Roger Bird


Roger is the Chief Financial Officer at Dativa and also handles legal affairs and HR.

He worked with Tom in building up Genius Digital and was involved with the sale of the company's data collection business to Verimatrix in 2017. Roger has previously worked in the healthcare and education sectors, with the flotation of LiDCO Group Plc and the sale of Alpha Plus Group. Outside the commercial world, Roger has also worked at the European Parliament and as a university economics lecturer.

Roger trained as a Chartered Accountant at Deloitte in London, within the Technology audit group.

Giles Cottle

Managing Director, Consulting

Giles is the Managing Director of Dativa’s consulting practice. He leads all of Dativa’s data strategy and consulting projects.

Giles is a global expert in helping telecoms, media and tech companies to understand their data, and leveraging it to make commercial, strategic and operational decisions. He led analytics and consulting at Genius Digital, working with MVPDs across North America, EMEA and Asia Pacific to use their data to improve their core KPIs, market their services more efficiently and grow their ad revenue.

Prior to Genius Digital, Giles was Head of Strategy at Freesat, an ITV/BBC joint venture company, where he was responsible for coordinating and shaping the development of the company’s business and finance strategy. He also spent five years at Ovum, heading up the business’ OTT content practice, and began his career agency side at Interpublic Group.

Dhanish Jose

Technical Manager

Dhanish runs the development team.

He believes in building Teams that help and stay focused & produce outstanding, world-class results with continuous improvement in productivity and quality. In exchange, he has served different roles building himself from Application support, Release manager to Solution architect, Technical manager, Project lead & Project manager.

Dhanish started his journey with a bachelor's degree in Electronics and Communication, specialized in embedded system design and certified in Scrum master.

Jatin Khetrapal

Projects Manager

Jatin manages the engineering projects. He has more than 12 years of experience in Banking, Insurance and Health Care Industry.

He has managed multiple cross functional teams and had a knowledge of handling and streamlining organizational processes and had a passion of executing projects in Agile Scrum Methodology.

He holds a degree of MBA in Information Technology & Management. When he is not playing with his one and a half year old kid, you can find him playing Badminton, traveling across regions, swimming, or cooking.


Tim Hanlon

Tim Hanlon is the Founder/CEO of The Vertere Group, LLC, a boutique investment advisory and strategic consulting firm focused on helping today’s most forward-leaning media companies, marketers, entrepreneurs, and investors benefit from rapidly changing technological advances in marketing, media and consumer communications.

In a prior life, Tim created and led corporate ventures practices at agency holding firms Publicis Groupe (VivaKi/Denuo) and Interpublic Group (Mediabrands/Velociter), overseeing nearly 70 early-stage investments and partnerships – with over three dozen successful exits (and counting) since 2006.

Tim holds an MBA from the University of Chicago Booth Graduate School of Business, and a BA from Georgetown University.

The full team

Ankur from Dativa
Asta from Dativa
Clive from Dativa
Faisal from Dativa
Ivan from Dativa
Jan from Dativa
Jane from Dativa
Kavita from Dativa
Mega from Dativa
Nic from Dativa
Pranay from Dativa
Prasad from Dativa
Punit from Dativa
Rajshekhar from Dativa
Renuka from Dativa
Roja from Dativa
Sanjeev from Dativa
Supriya from Dativa
Tahash from Dativa
Viral from Dativa

Dativa is a global consulting firm providing data consulting and engineering services to companies that want to build and implement strategies to put data to work. We work with primary data generators, businesses harvesting their own internal data, data-centric service providers, data brokers, agencies, media buyers and media sellers.

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