Latest Page 1 | Dativa | Data Science |

Lastest articles

What might happen to opt-in rates in a GDPR world

At the risk of quoting the 21st Secretary of Defense, one of the big "known unknowns" of GDPR is how it will impact opt-in rates. For many of the data use cases that define data-driven TV, this is a critical success factor: addressable advertising relies on matching viewer data …

Realtime feature detection in a browser with TensorFlow JS

At Dativa, we've been doing AI and machine learning for a long time. When we started, it was hard, requiring massive computing power and a lot of time. At the beginning of 2019, we are in a situation where many of these technologies are mature to the stage where …

TV Analytics 101: Data Mining

Many TV businesses have vast amounts of archived data going back years. It might be great to have a large volume of data to work with, but it also means you need a complicated process to figure out what data the company has in a report that lists these …

TV Analytics 101: Mobile app analytics

Apps are now must-have for broadcasters and MVPDs alike-but how to extract the most significant value out of them? Like the other elements of a TV business, high-quality analytics are essential for all aspects of day-to-day and long-term decision-making for your apps. Analytics should be part of the build …

Dativa joins Sovrin as a founding steward

Dativa joins Sovrin as a founding steward, contributing support and resources to the Sovrin network From the Sovrin press release... "Our Steward program has grown tremendously in the last year," said Heather Dahl, Executive Director & CEO of the Sovrin Foundation. "As of today, 31 Stewards were approved in 2018 …