The EU's new General Data Protection Regulation (GDPR) regulation that takes effect from May 25th might make it tempting to remove all personally identifiable information (PII) from your data pipeline. Deleting everything would undoubtedly provide full compliance with GDPR but it would also significantly frustrate data science efforts across …

We’ve worked enough with Nielsen's panel data to know that’s a fair-weather indicator of TV viewing. We’ve analyzed set-top-box data to see that it fills in a lot of the gaps that aren’t covered by panel data. Now we’ve got smart TV data from …

Our passion is putting data to work: the strategy about what you should do; the science behind how you can do it; and then the engineering to turn it into a reality. It's once we've completed the build out a data pipeline, the hard work of operating the platform …

Dativa, the specialists in data consulting, announced today that they have joined the Amazon Partner Network as a Consulting partner. This means that Amazon has recognized Dativa's ability to design, architect, build, migrate, and manage data services on the Amazon cloud, and Dativa is now a recommended supplier for …

With GDPR, the EU has made personal privacy a fundamental right along with freedom of thought, conscience and religion. For TV platforms, this means they have to improve their handling of consumers personal TV data, and we thought it would be interesting to take a look at how well …