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Segmentation: a legacy research method, but never more relevant

The last decade has seen new data-driven companies disrupting industries as diverse as transportation, retail and, of course, media. We all know the names, and the stories. Companies with vast amounts of data, and who use it to target their customers individually, has enabled these companies to offer personalized …

How to judge your organization’s analytical maturity

There is so much talk about when it comes to what analytics models and approaches have worked for different companies. LinkedIn is awash with happy stories of companies showcasing their analytics successes (similar, maybe, to the way Facebook can be awash with people talking about achievements in their personal …

How to hire the right data scientist

We've just been through a round of recruiting data scientists for our UK team. Hiring is always an instructive process, and we thought this would be a good opportunity to talk about the qualities we look to staff up our data science consulting team. We have already spoken about …

The blinding identity taxonomy initiative

The release of the Blinding Identity Taxonomy (BIT) Initiative on September 9th has the aim of providing needed common standards to help protect the privacy of personally identifiable information (PII) about people, organizations, or things. At Dativa, we believe this initiative puts the storing and use of data on …

The data science behind IP address matching

IP addresses provide a universal identifier of devices across all internet connected devices. From a web browser to a mobile phone or an internet-connected smart TV, all devices have an IP address, and this address is typically recorded automatically by the web server every time a request passes from …