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Dativa joins Sovrin as a founding steward

Dativa joins Sovrin as a founding steward, contributing support and resources to the Sovrin network From the Sovrin press release... "Our Steward program has grown tremendously in the last year," said Heather Dahl, Executive Director & CEO of the Sovrin Foundation. "As of today, 31 Stewards were approved in 2018 …

Measuring national viewing with set-top-box and smart TV data

It used to be that we could all rely upon Nielsen or a local joint industry committee's measurement panel to tell us everything that we needed to know about TV viewing. As consumer behaviors have changed, with time-shifted viewing, streaming video, and the launch of more and more niche …

TV Analytics 101: Single Customer View

A single customer view (SCV) draws together all the data a company has about any individual customer into one single page. It's thus a great asset for any customer-centred business as a company to have what our data science consulting team describe as joined-up data. Most datasets are stored …

Demand forecasting using TV data

We hear a lot about demand forecasting in our industry, and it's an established practice in TV analytics. Ratings forecasting has been a bedrock of TV advertising sales for decades. As the volume and variety of data in the TV industry increases, so does demand forecasting. But what is …

Thoughts on TV Week

Dativa was at TV Week in New York last week, with our Chief Data Scientist Tom Weiss speaking on a panel about how data analytics is becoming TV's new table stakes at the event's TV data day. Here are our key takeaways from the show TV is in rude …