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Will CCPA Force Advertisers To Take Media Measurement into Their Own Hands?

Data Driven Linear (DDL) TV gained considerable steam in 2019, with many new advertisers making the jump from Nielsen GRPs to audience-based planning, buying, measurement and attribution. To date, however, much of that practice has been based on third-party data. For example, the methodology for identifying target audiences like ...

Data sushi or why everyone just wants the raw data

When I first started doing business in Japan in the mid 1990s I fell in love with sushi. Sitting at the counter eating sushi and drinking sake with my friends felt like the most glamorous thing in the world. Now, when I'm talking to clients and hear them asking ...

Sample sizes, universes, margins of error - going small with big data

If you’re used to analyzing advertising campaigns based on Nielsen data, you’re used to having around 25,000 homes at your disposal. If you step up to connected device data, you're more likely to have 5 million or more homes in front of you. That’s a two-hundred-fold increase in the ...

Getting the most out of joined-up data

Joined up data is a key concept for any enterprise using data from multiple sources, whether these belong to the company or not. Once the data science team have successfully cleansed these data sources and ensured that each strand of data works properly, then is the time to ...

The emergence of the algorithm economy

Algorithms are an essential feature of data science. So much so that Airbnb, who have a sophisticated data team, recently divided their group into Analytics, Algorithms, and Inference teams, showing how essential algorithms are. Most people have heard of them but are unaware of what ...

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