There are lots of definitions for and components of advanced TV advertising, but at its simplest, we use the term as a catch-all for improving TV advertising through the application of data, as opposed to relying on more traditional research-based data sets Traditionally, a company trying to sell ad-space …

Alongside the implementation of GDPR last year, the global rise of Distributed Ledger Technologies (DLT) and the adoption of blockchains as an immutable store of information, have highlighted a risk in how enterprises handle personally identifiable information (PII) data. The blockchain is a visible, distributed ledger which allows for …

In the TV industry, we have seen a seismic shift away from the demographic panel data typified by the likes of Nielsen, and towards using more nuanced TV data and bigger datasets to target advertising and drive subscriber and viewer analytics However, the one demographic metric that seems to …

Data science has become a real buzzword over the last few years. Everybody wants to be a data scientist, resulting in phenomena such as data science boot camps. Yet ten years ago there was no "data science," even though a lot of the tasks data scientists carry out today …

When a client asks us to help them to define what their data governance strategy should be, we like to turn to one of the oldest clichés in our industry – that data is the new oil. If data is the new oil, then consider those in data governance to …